Promotional Uses for Custom Poly Bags: Marketing on the Go

This article originally appeared on equiimcom.com

With increasing competition in business today, firms are constantly on the lookout for new methods of marketing their brands. Another and perhaps more underappreciated instrument is the custom poly bag. These bags are particularly popular for packaging but there is more to them than simply a means of carrying goods – indeed, these bags are moving advertisers!

A custom poly bag is affordable and convenient to brand, therefore can be used to suit any company’s needs. They are particularly effective for the distribution to clients or at corporate events where you want to have your brand easily portable.

These bags are versatile in that they can turn an average packaging material into a promotional tool that covers more ground than the business themselves.

Branding Opportunities with Custom Poly Bags

Custom poly bags have the benefit of being printable, which means you can directly brand them with a logo, slogan, or artwork. This means that businesses can extend their logo and identity beyond the store and into the hands of its consumers. When the bag is being distributed at an event or when used to wrap up a purchase, the bag moves along as a moving billboard of your business. The ability to pick colors, size, and types of materials guarantees that companies have an opportunity to associate their branding with an appearance that suits their business most.

Marketing Beyond the Storefront

It is common to notice that custom poly bags are used in numerous promotional circumstances, and that makes them an effective tool for mobile marketing. For example, many businesses give away branded handbags during fairs, exhibitions, meetings and other related events. Besides offering the customer something they can use, the business is also given free advertising since the bag will go through various places. Every time the bag is used, consumers are reminded of the brand because of its imprint, and this makes the marketing tool more sustainable than a single touch-point point contact.

Sustainable Use of Poly Bags in Marketing

With sustainability remaining a significant concern for firms and customers, custom poly bags made from environmentally sustainable materials are slowly trending in the market. The companies that produce packaging materials that are compatible with environmental conservation policies can improve their public image as they market their services or products. The poly bags that are reusable or recyclable are perfect for making a company’s clients know that the business cares about the environment and still offer them a bag they can use over and over again.

A Cheaper marketing solution

Compared to other forms of advertising, custom poly bags make quite a cheap option hence making a long lasting impression. The low cost of manufacturing these bags, especially when you order in large quantities, makes them convenient to use for almost any company. Compared to other forms of advertising such as digital, the poly bag stays with the customer for quite some time, thus providing multiple brand visibility throughout a long time, without having to invest more money.